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‘Milk Every Moment” aimed to reconnect teens and adults to drinking milk.  The evocative and heart-warming advertising campaign is an ode to childhood that highlights some of the fun yet nonsensical activities people seem to have outgrown, while revealing milk as a timeless pleasure that can be enjoyed at any age.

“Not everything we did when we were kids made sense, but one thing that did make sense was pairing milk with foods such as cookies and grilled cheese sandwiches,” says Dean Lee, executive creative director, DDB Canada. “This campaign is designed to remind people that drinking milk with their favourite foods was great during their childhood and it still tastes just as good now.”

Milk Every Moment ran from 2013-2016 across Canada.

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