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The fun and exciting ‘Must Drink More Milk Bungee Race’ visited many BC community events post-secondary campuses over the summer. At each event, participants were challenged to test their stamina against their family and friends as onlookers enjoyed the show!

The physical challenge reminds participants that they ‘Must Drink More Milk’, while the humorous nature of the challenge echoes our overall brand campaign and directs the audience to our Facebook page. Participants in the race receive a milk sample along with branded prizes to take with them.

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