We're raising a glass to some of our favourite memories! Starting September 30, 2013, you can Milk Every Moment through "The Great Canadian Milk Cheers Contest" where you are invited to submit your video milk "cheers" and toast to a favourite childhood memory. It's easy! Grab a glass of milk, turn on your webcam, record your toast, and submit. Enter at www.milkeverymoment.ca or see other great videos created.