The BC Dairy Foundation, mod7, and our Titanium Chef game lead off a CBC News article about games that persuade.
Blaine Kyllo writes:
"when the B.C. Dairy Foundation wanted to promote healthy eating among kids, it skipped the television commercial and made a video game instead.
Titanium Chef, developed by Vancouver's Mod7 Communications and released in 2009, aims to encourage students to eat healthy food by putting them in the role of a robot chef. They explore the galaxy for ingredients, learning which ingredients are used in wholesome meals.
Video games are proving to be powerful persuaders, and they are becoming an effective means of delivering messages, particularly complicated ones, to an audience."
We're happy to hear people recognizing the evolution of this genre, for the good.
Read the full article here.