Brian was born and raised on a second-generation dairy farm and now operates his own first-generation farm, PC Dairy, in Chilliwack with his wife, Audrey. His farm focuses on labour efficiency and feeding efficiency. Brian brings the perspective of a newer farm to the BC Dairy Board, along with insight from his work as a dairy nutritionist, where he hears from a wide range of producers and brings knowledge of feed and nutrition-related issues. He serves as MMPA Chair, BC Dairy Vice-Chair and Treasurer, Chair of the BC Dairy Finance and Audit Committee, and Western Canadian producer representative on the Canadian Dairy Sustainability Committee and Canadian Dairy Sustainability Coordinating Committee. Brian is committed to supporting growth and financial returns that allow dedicated producers to reinvest in the future of the dairy industry.