Milk, forever at the heart of a healthy community.
We are the people of British Columbia’s dairy industry:
We are Champions. We encourage the consumption of milk and milk products as part of a healthy diet.
We are Guardians. We proudly defend and advance the supply management system and policies that contribute to the stability of our industry.
We are Stewards. We ensure dairy farming delivers a positive impact on our community and we work to preserve a sustainable, valuable and ethical industry.
We are Advocates. Through outreach and engagement, we are at the centre of local and national dialogue about milk and our industry.
We are Leaders. We are responsible for the future of the dairy industry and its contribution to the economy, health and culture of British Columbia.