Music Makes More Milk Takes Home Top Honours

The cows let the judges decide at the Dairy Innovation Awards in Lucerne, Switzerland. Music Makes More Milk was awarded “Best Marketing Campaign”.

The finalists and winners in the Dairy Innovation Awards 2013 were announced on 19 June, at a special gala dinner during the 7th Global Dairy Congress in Lucerne, Switzerland. Music Makes More Milk took home the top prize for “Best Marketing Campaign”.

The judging panel considered over 140 entries from 23 countries in 15 categories.

“Innovation continues to be the key driver in the dairy industry,” said FoodBev Media’s Bill Bruce, “and that was evident in the wide range of new products and packaging ideas, use of new ingredients, great new marketing campaigns and a huge variety of nutrition and environmental projects that interact with consumers and the wider community.

“All this activity helps to make the dairy sector the most exciting food and beverage category. Every year, the Dairy Innovation Awards helps us shine a spotlight on the sector, drawing attention to positive trends. This year was no exception and in fact we can see that there is a rise in new dairy entrepreneurs and a return to more consistent investment in innovation from the more established players.”

For a full list of winners, visit foodbevawards.com

About BC Dairy

BC Dairy is a not-for-profit organization representing BC’s dairy farmers.