Together with their two sons, John and June DeDood began farming in 1983 in the Okanagan Valley. They currently farm 300 acres and milk 110 cows in Grindrod. John and his family have diversified into agri-tourism, incorporating an on-farm destination called Farmer John’s Market, which showcases agriculture and offers locals and tourists locally produced meat and produce, unique crafts by local artisans, a restaurant and an ice cream parlour. John has served as the president of the Kamloops Okanagan Dairy Association, and currently sits on the executive in addition to participating in several committees. With BC Dairy, he chairs the Dairy Research and Innovation committee.