November 5, 2021

BC Dairy statement on video of animal abuse on farm

In response to video footage released by Animal Justice The BC Dairy Association denounces the abuse of animals seen in video footage of a BC dairy farm released to the public by Animal Justice earlier today. On October 26 the BC SPCA alerted the BC Milk Marketing Board that it was launching an investigation of […]

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August 18, 2021

BC Dairy goes bold to help people be proud about milk (Strategy)

An avant-garde creative approach aims to empower young people who are hesitant to publicly embrace the foods they love. The “Nothing Better” campaign is built around an interpretive dancer tiptoeing her way through glasses of milk, a decadent Fellini-esque dinner party, a mindfulness retreat and an urban overpass streetscape, populated by youngsters getting ice cream from a truck.

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June 4, 2021

BC Dairy brings a new approach to the table (Strategy)

At-home cooking has prompted a shift at the association, which is zeroing in on meal time connections in a new campaign. The new “It’s Ready” campaign features people – including a BC dairy farmer – being called to the dinner table in multiple languages, showing that meals are a gathering and connection point for friends and family across the province.

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May 5, 2021

Dairy farming community in Agassiz gives local swim club a boost.

Three dairy farming families donate new diving blocks to the Agassiz-Harrison Aquanauts Swim Club Karen Hatt (left) and Catherine Schwichtenberg (right), representing two of the three dairy farming families who have donated diving blocks to the AHA Swim Club. A third block was donated by the Hoogendorn family (not pictured). It hasn’t been an easy year […]

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March 5, 2021

BC dairy farmers donate 17,263 meals to Breakfast Club of Canada.

BRITISH COLUMBIA – BC Dairy’s Wake Up To The Best campaign aimed to help vulnerable children in BC with a healthy breakfast over the holiday season. From November 30, 2020 to January 3, 2021, BC dairy farmers partnered with 32 restaurants across BC to donate one breakfast to Breakfast Club of Canada for every purchase […]

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December 8, 2020

Industries form an informal alliance (Strategy)

Here's what dairy farmers, wineries, restaurants and hotels can teach brands about co-marketing in a crisis. The catchline “we’re in this together” will go down in history as the mantra of 2020. Admittedly, says Jennifer Woron of the BC Dairy Association, it’s one of the few good things that came out of the crisis. One of those outcomes, the most recent, is the “Wake Up to the Best” campaign from BC Dairy and Taxi.

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