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November 12, 2021

BC Dairy supports conditions imposed on Cedar Valley Farms

Industry association pursuing initiatives to strengthen animal care  The BC Dairy Association supports the decision of the BC Milk Marketing Board to place mandatory conditions of license on Cedar Valley Farms following the Board’s finding of multiple violations of the Code of Practice for the Care and Handling of Dairy Cattle at this farm.  BC […]

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November 5, 2021

BC Dairy statement on video of animal abuse on farm

In response to video footage released by Animal Justice The BC Dairy Association denounces the abuse of animals seen in video footage of a BC dairy farm released to the public by Animal Justice earlier today. On October 26 the BC SPCA alerted the BC Milk Marketing Board that it was launching an investigation of […]

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August 18, 2021

BC Dairy goes bold to help people be proud about milk (Strategy)

An avant-garde creative approach aims to empower young people who are hesitant to publicly embrace the foods they love. The “Nothing Better” campaign is built around an interpretive dancer tiptoeing her way through glasses of milk, a decadent Fellini-esque dinner party, a mindfulness retreat and an urban overpass streetscape, populated by youngsters getting ice cream from a truck.

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June 4, 2021

BC Dairy brings a new approach to the table (Strategy)

At-home cooking has prompted a shift at the association, which is zeroing in on meal time connections in a new campaign. The new “It’s Ready” campaign features people – including a BC dairy farmer – being called to the dinner table in multiple languages, showing that meals are a gathering and connection point for friends and family across the province.

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May 5, 2021

Dairy farming community in Agassiz gives local swim club a boost.

Three dairy farming families donate new diving blocks to the Agassiz-Harrison Aquanauts Swim Club Karen Hatt (left) and Catherine Schwichtenberg (right), representing two of the three dairy farming families who have donated diving blocks to the AHA Swim Club. A third block was donated by the Hoogendorn family (not pictured). It hasn’t been an easy year […]

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March 5, 2021

BC dairy farmers donate 17,263 meals to Breakfast Club of Canada.

BRITISH COLUMBIA – BC Dairy’s Wake Up To The Best campaign aimed to help vulnerable children in BC with a healthy breakfast over the holiday season. From November 30, 2020 to January 3, 2021, BC dairy farmers partnered with 32 restaurants across BC to donate one breakfast to Breakfast Club of Canada for every purchase […]

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