An avant-garde creative approach aims to empower young people who are hesitant to publicly embrace the foods they love. The “Nothing Better” campaign is built around an interpretive dancer tiptoeing her way through glasses of milk, a decadent Fellini-esque dinner party, a mindfulness retreat and an urban overpass streetscape, populated by youngsters getting ice cream from a truck.
Keep readingAt-home cooking has prompted a shift at the association, which is zeroing in on meal time connections in a new campaign. The new “It’s Ready” campaign features people – including a BC dairy farmer – being called to the dinner table in multiple languages, showing that meals are a gathering and connection point for friends and family across the province.
Keep readingThree dairy farming families donate new diving blocks to the Agassiz-Harrison Aquanauts Swim Club Karen Hatt (left) and Catherine Schwichtenberg (right), representing two of the three dairy farming families who have donated diving blocks to the AHA Swim Club. A third block was donated by the Hoogendorn family (not pictured). It hasn’t been an easy year […]
Keep readingBRITISH COLUMBIA – BC Dairy’s Wake Up To The Best campaign aimed to help vulnerable children in BC with a healthy breakfast over the holiday season. From November 30, 2020 to January 3, 2021, BC dairy farmers partnered with 32 restaurants across BC to donate one breakfast to Breakfast Club of Canada for every purchase […]
Keep readingHere's what dairy farmers, wineries, restaurants and hotels can teach brands about co-marketing in a crisis. The catchline “we’re in this together” will go down in history as the mantra of 2020. Admittedly, says Jennifer Woron of the BC Dairy Association, it’s one of the few good things that came out of the crisis. One of those outcomes, the most recent, is the “Wake Up to the Best” campaign from BC Dairy and Taxi.
Keep readingBRITISH COLUMBIA–BC Dairy Association has partnered with Breakfast Club of Canada and 32 local restaurants to help provide vulnerable children in BC with a healthy breakfast. From November 30th to December 28th, 2020, BC dairy farmers are donating one meal to Breakfast Club of Canada for every purchase of a featured breakfast item from participating restaurants. […]
Keep reading$20,000 total donation to S.U.C.C.E.S.S. in 2020 will help feed Chinese families during the COVID-19 pandemic Vancouver, B.C., Dec 1, 2020 – BC Dairy Association (BCDA) has made yet another $10,000 donation to S.U.C.C.E.S.S. a charitable organization that will use the funds to help provide Chinese seniors in British Columbia with healthy food and access […]
Keep readingBC’s dairy farmers are standing tall in the fall with the South Asian community with the continuation of a second hand sanitizer program. The first “It’s in your hands” program was launched in conjunction with the Vaisakhi celebrations in Surrey and Vancouver by local entrepreneur Harbinder Singh Sewak with support from the B.C. Dairy Association. […]
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