December 8, 2020
Industries form an informal alliance (Strategy)
Here's what dairy farmers, wineries, restaurants and hotels can teach brands about co-marketing in a crisis. The catchline “we’re in this together” will go down in history as the mantra of 2020. Admittedly, says Jennifer Woron of the BC Dairy Association, it’s one of the few good things that came out of the crisis. One of those outcomes, the most recent, is the “Wake Up to the Best” campaign from BC Dairy and Taxi.
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