Search
Close

Not logged in |

Cart (0)

Building on the success of the 'Don't take your body for granted' campaign, BCDA launched a campaign for milk that took viewers back to the Stone Age, a time when making healthy food choices could have an immediate impact on survival.  The campaign used cutting-edge animation and humour with cavemen, dinosaurs, and other fierce prehistoric beasts, cleverly setting up the tagline: “It’s always been survival of the fittest. Drink milk.” Campaign elements included television, cinema, outdoor, promotions, point-of-purchase executions, and an original interactive Web site that actually brought the caveman ‘back to life'. 

Above are one of the four print ads. The first was used in bus shelters and as posters and the second was developed to be used as a postcard. 

To see the ads, go to YouTube.com and search for "Must Drink More Milk TV". All the ads that were developed can be found here. Enjoy!

Find similar campaigns by related tags

Share this campaign

  • Your ads…funny and great!  Your marketing department…how original. When you get people talking about what they saw as an ad at the movie theatre, your marketing department has done its job v... more

    Your ads…funny and great!  Your marketing department…how original. When you get people talking about what they saw as an ad at the movie theatre, your marketing department has done its job very successfully.  Word of mouth advertising, is the best and cheapest form of advertising.  Keep the ads coming, and remember to drink your milk.

    less
  • I had already sent a comment to what I thought was the general Canadian dairy association. However, they very nicely replied that you are responsible for those absolutely, brilliantly funny dinosaur vs. cave... more

    I had already sent a comment to what I thought was the general Canadian dairy association. However, they very nicely replied that you are responsible for those absolutely, brilliantly funny dinosaur vs. caveman commercials! I watch global t.v. B.C. often, but I just assumed the ads were country wide. I adore them, especially the t-rex scraping caveman off his foot, so please please keep ‘em coming! I laugh just thinking of them!

    less

Comments are moderated and may not appear immediately